Digital signage software that does the heavy-lifting

Digital Signage Software can be used by various types of businesses including retailers, corporate houses, hospitals, clinics, and health care centers, and hospitality industries to publicly display content and messages on the digital signage displays. Additionally, the digital signage software can also be used by education, banking, and financial institutions, manufacturing units, and, transportations services to advertise, engage, and entertain customers. There are immense possibilities of using advertising screen software for various purposes including digital out-of-home advertising, or DOOH, community information, traffic updates, environment safety updates, and city wayfinding maps for smart cities.

Effective communication is one of the primary benefits of digital signage. Digital billboards software allows businesses to manage digital signage systems and communicate directly with their target audiences. They can showcase their products or services on eye-catching displays. Contents displayed on the attention-grabbing digital displays can influence customers’ behavior and boost sales for increasing profit.

Another benefit of digital signage software is that it allows businesses to convey important messages, special offers, and promotions during the critical moment when customers are contemplating making a purchase. Beautiful and pleasing visuals with appealing texts can have a soothing effect on visitors. Therefore, digital signage software is a powerful visual communication tool to attract and engage audiences.

Pickcel digital signage software offers additional benefits that include user management, group management, and tag management. The user management feature helps manage users, assign roles, and displays within an organization. With the group management feature, users can add display groups, and assign it among themselves to manage signage content. The benefit of the tag management feature is that it provides a fluid tagging mechanism to categorize, search, and schedule content. Besides branding and marketing campaigns, digital signage displays can also be used for serving useful information, news updates, and entertainment.

To answer that briefly, it depends. Your investment on digital signage software will depend on your business requirement and the number of screens in your network. Most software providers use a per screen subscription-based model where you are charged at a '$$/Per Screen/Month' or '$$/Per Screen/Annually.' So, it's basically a multiplication game. Charges are slightly more if you need customizations in the software.

Furthermore, many software vendors offer licensed apps which are not accessible for free. If you need to purchase those apps, you will have to bear the additional costs.

Pickcel offers affordable digital signage solutions. You can enjoy around free 80+ apps (news, social wall, menu board, bulletin board, product catalogue, live weather, etc.) Head over to our Pricing page for more information.

The purpose of digital signage software is to enhance customer experience through engaging content like video, graphics, and texts. Digital signage helps businesses with internal communications with employees as well as external communications with customers. It is a centrally controlled platform for content distribution. With digital signage display software, users can playback digital content like advertisements, live news, menus, flight schedules, train schedules, and many more on one or many screens.

Reliable software for digital signage must have advanced features like display management, play in sync, advertisement scheduler, and cross-platform support to help conduct cost-effective marketing campaigns successfully. Pickcel digital signage supports the display of any size and offers these key features.

• Supports multiple video formats like mp4, AVI, MKV
• Supports multiple image formats like JPEG, GIF, PNG
• Specific Pickcel digital signage apps available in multiple languages
• Editor to design screen layout or choose from the standard template
• Supports various signage player hardware OS including Android, Chrome OS, Linux, Windows, LG webOS, Amazon Fire TV, and Samsung Tizen
• Calendar view for better visibility of schedules
• Option for scheduling daily, weekly, and monthly
• Pickcel digital signage app for real-time news feeds, social feeds, communication, and collaboration.
• Supports 4K resolution

In addition to this, Pickcel digital signage software has an auto-start feature. Just power on the signage device and start displaying content. Our digital signage systems can be customized and also features API integration. Users can generate customized reports such as display uptime, number of times, and duration of a played content and other matrices for business requirements. The signage device also works in absence of internet connectivity and plays stored content in offline mode.