Smart Solutions for Smart Workspaces: UrbanWrk's Digital Transformation with Pickcel
The Client
Founded in 2019 by Anuj Munot and Harsh Mehta, Urbanwrk is known for its classic enterprise-managed shared workspaces. As a part of the URB Ventures family, Urbanwrk offers adaptable, sustainable, tech-enabled, and innovative co-working spaces to various businesses and brands. Their services are available across major cities like Delhi, Bombay and Calcutta.
Their offerings extend beyond enterprise workspaces, including virtual offices, event venues, meeting rooms, and lounge memberships. Their ultra-efficient spaces are ergonomically designed and equipped with technology and tools to offer a seamless collaboration experience. They are perfect for someone looking for an inspiring work environment while focusing on comfort, privacy, and productivity.
The Challenge
While expanding its services and footprint within India, Urbanwrk faced a significant challenge in managing and optimizing its communication across multiple locations. Being tech-driven, they already had 50+ digital displays across critical locations within their offices: reception areas, lobby, meeting rooms, and cafeteria.
Their primary challenge was related to the digital displays installed in their meeting rooms. They were looking for a digital signage solution that would also automate the manual switching between signage content and HDMI inputs for meetings. This was complicated, considering they had diverse hardware and displays - LG Web OS, Samsung Tizen, and Newline Android commercial-grade displays.
To sum up, they were looking for reliable digital signage software to provide their desired customized solution. Additionally, they preferred a solution to maintain consistent functionality across their existing hardware and displays.
The Solution
Urbanwrk's search for an innovative and seamless solution ended with Pickcel, a trustworthy digital signage provider with over a decade of industry experience. Pickcel developed a customized cloud-based solution that helped them automate the content across their screens in multiple locations.
Key Benefits
The critical components of Pickcel's solution for Urbanwrk's included:
- Custom HDMI switch app: Urbanwrk's main requirement was a custom app allowing the screens to switch between digital signage content automatically and HDMI inputs. Keeping in mind the client's needs, Pickcel developed an app that allowed their displays to switch to HDMI input as soon as a laptop was connected without requiring manual intervention. When the HDMI cable was disconnected, the screen would immediately revert to displaying the scheduled signage content.
- Multiple displays and platforms compatibility: Urbanwrk installed various screens in its offices. Pickcel's cloud-based solution ensured that all the screens were seamlessly integrated, regardless of their brand or operating system. This unified management gave Urbanwrk flexibility, saving it from additional investments. Furthermore, the centralized management made content management across screens in multiple locations easier and hassle-free.
- Dynamic content across various locations: Urbanwrk isn't just a co-working space. It's more of a hub of energy, innovation, and collaboration. Thus, Pickcel ensured that its screens display various types of content, from event announcements to social media feeds. For example, the screens in the reception area promoted Urbanwrk and its services for the visiting potential clients. Similarly, the cafeteria screen displayed event schedules or other such content.
The Result
With Pickcel's customized cloud-based solution, Urbanwrk's co-working spaces have become more user-friendly and tech-driven, thus facilitating a seamless and uninterrupted working experience for their clients. The custom HDMI switching app significantly improved the operational workflow in their meeting rooms.
Urbanwrk's successful integration of digital signage into their systems across multiple locations highlights Pickcel's commitment to deliver what they have promised. Whether integrating complex requirements or ensuring that your content is always relevant and engaging, Pickcel offers the flexibility, support, and innovation needed to drive success.