Scaling Up with Credibility and Flexibility: How Pickcel Transformed Sapna Book House with Seamless Digital Signage Integration
The Client
For 55 years, Sapna Book House has been a prominent book Ecommerce company based out of Bangalore. Their main goal is to provide a vast catalog of books to their customers at affordable prices with fast, secure, and reliable delivery and payment options.
They have an expansive 500,000 square feet of retail space spread across 20+ large format multi-brand stores in India. Their product line mainly includes books (academic, educational, regional), magazines, stationery, toys, magazines, multimedia and gadgets, games, sports products, and many more. Besides having received the Karnataka Rajyotsava Award twice, it has also been awarded as "India's Best Experience Store" by the FBPA.
The Challenge
As a comprehensive retail store with a wide variety of products, Sapna Book House was already using digital screens for its in-house advertising purposes. However, their existing digital signage software provider shut down unexpectedly.
Thus, Sapna Book House sought a reliable software provider with sufficient industry experience. Furthermore, they wanted a robust and adaptable solution that could be integrated into their existing hardware systems seamlessly.
The Solution
Sapna Book House turned to Pickcel, recognizing their decade-long expertise in the industry. As they preferred a swift and seamless integration, Pickcel introduced them to its cloud-based digital signage solution, which was the perfect fit for their needs.
Pickcel’s solution came with a plug-and-play application compatible with the existing Android-based hardware at Sapna Book House. This flexibility of Pickcel's solution eliminated the need for additional hardware investment, ensuring cost efficiency.
Within a couple of days, all their screens across multiple locations were operational and live again, with no disruptions—all thanks to Pickcel’s software, which is not just adaptable but flexible and quick to implement.
The digital screens were positioned inside the stores near aisles and across multiple floors and began to display a dynamic mix of content, including product images, promotional videos, new launches, and special offers. This content showcased the images and videos of the client's product offerings. Besides, they also included new launches and exciting promotional offers to boost customer and visitor engagement.
Key Benefits
Pickcel’s integration of its cloud-based solution led to an improvement in the engagement of customers visiting the premises of Sapna Book House. The key benefits of this integration are discussed below:
- Improved communication: The dynamic and visually appealing digital screens played a pivotal role in marketing the clients' products and new launches. By displaying high-quality images and videos of new products and promotions, the screens made the shopping experience more engaging and informative. Their strategic positioning ensured they were visible and easily accessible to visitors and customers.
- Enhanced visibility and customer engagement: The dynamic and visually appealing digital screens played a pivotal role in marketing the clients' products and new launches. By displaying high-quality images and videos of new products and promotions, the screens made the shopping experience more engaging and informative. Their strategic positioning ensured they were visible and easily accessible to visitors and customers.
- Operational efficiency: The best part about Pickcel’s solution is that it was rapidly deployed within just two days. Their application was plug-and-play based, which ensured smooth and hassle-free integration without any downtime or disruption.
- Flexibility, credibility, and reliability: With Pickcel, Sapna Book House does not need to worry about additional hardware procurement. The solution was integrated into their existing hardware systems, which resulted in substantial cost savings. Furthermore, Pickcel has over a decade of experience in the digital signage industry, which reassured the client of the system's dependability and performance.
The Result
Integrating Pickcel's digital signage solution at Sapna Book House resulted in enhanced customer engagement, increased footfall, and improved sales for Sapna Book House. The swift deployment and seamless hardware integration minimized disruption, while dynamic content displays effectively showcased new products and promotions across all store locations.