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India Infoline Finance Limited (IIFL) is one of the leading organizations offering financial services pan India. Headquartered in Mumbai, the company and its subsidiaries provide diversified financial services such as microfinance, capital market finance, and loans. IIFL Finance is changing the financial services landscape by simplifying the loan process. Their motto, 'Seedhi baat,' brings the idea of transparency and simplicity to the forefront regarding money.
With 3,119 branches in 500+ cities across India, the company was looking to tackle these challenges:
As the company grows and expands, ensuring efficient internal communication becomes essential. IIFL was looking to streamline its internal communication process across branches.
With the confidential information of IIFL clients, it was crucial to have a foolproof, impenetrable, and secure digital signage system.
IIFL branches wanted to adopt a monetization strategy by capitalizing on the ads displayed on their digital screens and the content they showcase.
IIFL has installed 60 screens—32, 43, and 55-inch Android panels in partnership with Phillips—across their branches.
With several tools available in the market and a few certified people, IIFL conducted Vulnerability Assessment and Penetration Testing (VAPT) to address cybersecurity vulnerabilities. The VAPT showed security vulnerabilities with the chatbot and Zoho integrations.
Keeping this in mind, a dedicated cloud server using Amazon Web Services (AWS) was set up at the IIFL headquarters in Mumbai. No automated server login option has been provided to maintain a secure database. The server is only accessible to Pickcel, while IIFL can log in to the application.
As per the client's request, the chatbot and Zoho integrations were omitted from the new cloud server. Customizations were created, especially changes in the data reporting structure and scheduling content. The analytic reports were combined to show all the data in one place.
With Pickcel's digital signage solution, IIFL tackled two main challenges.
IIFL has successfully installed 60 screens across their branches pan India.
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