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All eyes are on you! But why?
The year 2023 marked a period of strong economic growth for the APAC region, with an estimated 4.5% increase year-over-year. This makes it likely to be the world’s fastest-growing economic region in 2024. So, what have you done to meet these expectations and outpace the competition? One key strategy is adopting new technology, such as digital signage solutions.
Businesses are increasingly using digital signage for employee and consumer communications. In this blog, we dig up the eight best providers of digital signage software Singapore and the APAC market. These brands are pushing the envelope of what can be accomplished with signage technology, offering cutting-edge hardware as well as creative software solutions.
The global digital signage market is estimated to reach USD 27.8 billion by 2026, growing 11.2% annually. APAC, a significant contributor, has seen a rapid increase in the deployment of electronic signboards across retail locations, transportation hubs, and public & private sector offices, boosting the demand for digital signage systems in the last few years.
The most lucrative markets include countries like Singapore, Japan, India & South Korea. One of Japan’s largest MNCs, Nippon Electric Company, has recently adopted digital signage technology to build an Intelligent Passenger Information System for a public Bus-Rapid-Transit System.
There are several reasons for this boom. Firstly, the economic growth of these countries allows a suitable habitat for advertising industries
Further, these countries have robust data protection policies to secure private data from hacker threats or unauthorized access. Leading digital signage companies in Singapore, India & Japan are bound by these tech-security regulations.
Additionally, the cost of implementation is lower than the global average, making the region a major seek-out for signage providers and clients.
In this section, we highlight the digital signage suppliers who have impacted Singapore’s rapidly expanding tech market.
French digital magnate IntuiLabs’ Singapore-based reseller, HMC group, uses the company’s technology to create and analyze interactive digital experiences connecting people and places.
IntuiFace, the digital signage software, enables its clients to effortlessly create and operate interactive presentations, kiosks, and other electronic media without coding knowledge.
The original software’s ‘intuitive’ drag-and-drop feature makes it simple for users to design and track interactive experiences in real time. HMC’s customizations enhance clicks and gestures and track the time spent on each screen, giving businesses a precise picture of customer interactions with their content.
Pro: The critical highlight of IntuiFace is its no-code software that allows the complete freedom of content creation via a 3-step approach:
Create - Start with a blank canvas, resize, add any media, and change characteristics per requirements.
Orchestrate - Once done with designing, set triggers, timers, and animated actions for any element to create an immersive interactive experience.
Connect - Create live connections with peripherals and cloud services. Connect to an API without writing any code! Simply link to supported connectors and publish!
Con: It could be difficult to navigate since it requires a comprehensive understanding of the software. Though user-friendly, in-depth learning about the features and deployment is necessary.
Pricing: The original software comes with a 28-day free trial, including the essential, premier, and enterprise plans between the range of SGD 1300 to SDG 3100.
A rising name in Singapore’s signage circle, Ascenstar provides multiple digital display options. From LED videowalls, ticker boards, digital menu boards, interactive touchscreens, and digital building directories to stunning transparent LED walls, Ascenstar has it all! One of Ascenstar’s standout features is their ability to create bespoke digital menu boards with dynamic content that can be easily updated remotely, providing restaurants with the flexibility to change menus daily. Additionally, Ascenstar’s custom app development services allow businesses to build tailored and engaging digital signage experiences to meet their unique needs.
Pro: Buy displays directly from Ascenstar’s site by visiting their shop and comparing the display prices per your choice and requirements. Wall mounts and signage players are also available, and some are available at SDG 0.
Con: Cost of self-installation and learning the full functionality of the displays/players. Not all mentioned products are available in the shop.
Pricing: Requirement specific. Some products can be availed free of cost.
Singapore-based Neosys goes beyond digital signage. establishing itself as a top player in outdoor digital billboard services. The company’s billboard offerings include a variety of displays such as mini billboards, floor-standing LCD billboards, portable billboards, and wall mounts. Each of these displays is high quality, featuring touchscreen interactivity and remote content management to simplify advertising and information dissemination. Beyond billboards, Neosys also provides AI tools for mail, print room, and office automation. They have introduced NEO Smart Air purifiers with a 360-degree filter system, showcasing their commitment to innovation in various fields. Neosys ensures minimal downtime with a dedicated support team ready to resolve any technical issues. Their SMA program offers an integrated service and support solution, allowing clients to choose the level of service and support they need.
Pro: The company offers a free trial of all products alongside no-cost delivery, consultancy, training, and maintenance.
Con: Some of these might not meet on-site requirements or costs depending on the size of a business.
Price: Billboards are unavailable for on-website sale, and the company needs to be contacted for more info.
Avitcom is a focused professional team providing of professionals who provide high-quality audio-visual goods and solutions. They offer a broad spectrum of audio-visual rental and staging tools for conventions, events, and businesses and have over 15 years of experience.
From projectors, LCDs, Audio Equipment, and more, Avitcom has created unique corporate and retail-focused experiences.
Pro: Offers wireless presentation options using their smart projectors and video wall solutions.
Con: No clear usage guides regarding the products offered are mentioned on the website.
Pricing: Customized per client requirements
Beginning as an AV integration for hotel TVs in 2012, Uniconnect Systems is a complete IT integrator supplying excellent products and services, including tailored furnishings for various projects. This is thanks to their expertise in manufacturing wood, metal, and glass works.
The digital signage screen suppliers have one precise idea— technology that speaks for itself.
Pro: Custom-made content creation, server/web management, and software-based solutions.
Con: Undisclosed prices or trial periods might make clients assume they lack transparency.
Pricing: Customized as per specific needs.
Not just Singapore, the entire APAC region is seeing many new players foray into the market, and these are as good if not an edge above existing technology! Let’s take a look at the three best digital signage solution vendors at present.
Pickcel’s cloud-based and on-premise digital signage solutions aid companies in managing and displaying dynamic media on screens. The SOC-2-certified company offers various services, such as real-time monitoring, remote device control, content scheduling, etc.
The brand also offers solutions like digital menu board, digital notice board, social wall, queue management, transport PIS (like flight information displays, bus information displays, etc.) and more.
The powerful software is supported on all sorts of hardware like billboards, interactive kiosks, video walls, as well as smaller devices like tablet screens. The Pickcel software application is hardware-neutral, meaning it is supported on Android, Windows, MacOS and most standard display player operating systems.
Pickcel has a market reputation of delivering highly flexible customization options Pickcel’s software supports integration with third-party tools and allows businesses to develop custom applications that can be seamlessly incorporated into existing workflows, ensuring that the digital signage perfectly aligns with the company’s operational needs. (click here to view these case studies)
Book My Personalized DemoAdditionally, Pickcel supports with managed services like remote upkeep & maintenance, and content management.
The clientele includes some of the most prominent industry players, such as Amazon, Decathlon, Uber, NEC, Etisalat, and Mercedes. Pickcel has significantly boosted Decathlon stores’ engagement by 5X, making their product launches and promotions more effective. Additionally, brands like Mercedes and Cure.Fit have strengthened their internal office communication with Pickcel’s digital signage solutions.
With several reputed partners in South Korea, Japan & India, Pickcel is one of the fastest-growing players in the global digital signage market.
Pro: The software is highly customizable, making it suitable for any business needs. Offers a host of design tools (including the brand’s in-built tool, Artboard, 100+ professional templates, and 60+ content apps) facilitating faster content creation, besides simplified content publishing & management.
Con: Improvement in digital signage analytics that measure the absolute accuracy of interactions is needed.
Pricing: 14-day free trial. A monthly fee of $15/month and $13.5/month when subscribed annually applies post that. Business plans come with additional features starting at $25 per month or $22.5/month when billed annually.
System-specific and network/cross-media digital signage have both been highlighted as types of digital signage, which the Nippon Telegraph and Telephone (NTT) Group believes to be an outstanding application for its Next Generation Network (NGN).
To increase the use of NGN and find new sources of revenue for the business, NTT is building the latter kind. For digital networking signage, which can target business complexes and personal devices like mobile phones and laptops, they focus on metadata distribution, integration, and advertising effectiveness measurement technologies.
Pro: The company is in the process of developing infrastructure that goes beyond traditional DOOH.
Con: No clear indication of when they are set to launch the signage technology being worked on.
Pricing: Still in the product-building process
Seoul-based DAL has several unique features that make them a trendsetter in South Korea’s digital signage market. Much is available, from customized digital display boards and solutions to 3D assembling, competitive pricing, and cutting-edge display design. Among their unique products are transparent and flexible O-LED screens with a custom-built radius so viewers can see on-screen content while enjoying the background scenery.
Pro: Multi-touch displays detect and respond to several points of contact, enabling viewers to control the screen utilizing motions such as pinch, swipe, and tap.
Con: No website info on product installation, usage, or maintenance.
Pricing: Customized per requirements.
There is no doubt that signage solutions are a growing rage worldwide, and there are innovations worth it in the market now. You must keep up with these five emerging trends so that technology never beats you at the digital signage game!
AI-powered digital signage solutions are gaining popularity thanks to real-time content customization and automation options.
An increasing number of interactive touchscreens can help in customer engagement via digital signage analytics.
QR codes and NFC tag-enabled displays allow potential audiences contactless communication with digital signage displays.
Improvements in digital signage screens, such as curved and transparent displays, for more visual impact and flexibility of content showcase.
Increased focus on backend analytics that utilizes natural language processing methods to monitor and optimize the effectiveness of digital signage campaigns.
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