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August 09, 2022
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Did you know that 40% of consumers believe a negative lobby experience can tarnish a brand’s image?
Office lobbies and receptions are where your visitors first encounter your brand directly. The experience helps craft an internal branding strategy that is essential.
Enter digital lobby signage—the game-changer that elevates your brand’s presence and delivers exceptional experiences to your valued guests. In this blog, we’ll delve into the power of digital lobby signs and how they can transform your brand’s narrative. Read on!
Lobby digital signage works for both visitors and employees. Putting much onus on the visitors often makes you forget about your staff, without whom your marketing plan will remain just a plan. So, we have come up with the following digital lobby signage strategies for corporate offices & hotels, along with high-quality content ideas & tips for screens and kiosks.
Self-check-ins and checkouts save your receptionist’s precious time allowing them to record essential data faster. Keeping a self-service kiosk in your office or hotel lobby is the wisest choice for any brand.
Using touchscreen technology and visitor management software, you can easily let your visitors enter their details and complete the check-in procedure instantly. Sometimes visitors don’t want to be loud about private information like phone numbers and email ids.
The video below shows how easy it is to use self-check-in kiosks and how it is more convenient for visitors:
Visitors waiting for their turn to meet the concerned employee in an office or a hotel customer waiting to check in will be more than happy to get a chance to talk to the person sitting next to them. Offer them this chance via a high-quality lobby digital signage kiosk and indulge in productive digital signage infotainment.
Content ideas for information:
Hotel services & amenities
Service availability, terms & conditions
Room tariff & additional charges
Office branch locations
Company ventures (current & upcoming)
Content ideas for entertainment:
Viral YouTube videos
Movie trailers & teasers
Current songs & raps
Cartoons & animated videos
Stand-up comedies
Live TV channels
Here are a few facts to help you understand the need for queue management signage in your lobby:
Perceived wait time is reduced by as much as 35% by digital signage.
83% of hospital visitors say if they know their wait time beforehand, it reduces their frustration.
64% want to receive an apology from the company for a longer duration of the wait.
So, tactically managing the queue at the lobby and reception is imperative for customer satisfaction. Suppose you are using Pickcel as your lobby digital signage software. In that case, you can use the in-built queue management application.
Enhance the lobby display experience with this app for effortlessly managing multiple queues. Customize queues as Counter A, Counter B, or with the names of queue managers. You can even label queues using visitor names and display their token numbers. The app automatically generates QR codes for seamless processing.
Hospitals, clinics, hotels, restaurants and corporate offices can use queue management app to avoid crowds and commotion in the lobby. Nowadays, medical marketing strategies are heavily tilted towards building positive experiences on healthcare premises. Digital signs can be just the tool for that.
Nowadays, medical marketing strategies are heavily tilted towards building positive experiences on healthcare premises. Digital signs can be just the tool for that.
Content tip:
Keep other engaging & dynamic content running along with the token number display. Otherwise, just the token line-up can make your audience go blah and feel exhausted. Play some exciting videos or news or advertisements along with it.
Here’s an example of queue management on digital signage of a clinic lobby. Checkout how the screen shows token numbers on the screen along with service promotions as a scrolling ticker below.
You want your visitors to remember you. Dwell in their minds forever with immersive video walls and animated screens at lobbies, receptions, and entry gates. Hotel chains, corporate giants, fitness centers, museums, and theaters are likelier to get the best out of this technology.
International brands are pioneering awe-inspiring content plans, incorporating larger-than-life videos and animations enriched with unique audio effects to immerse audiences in a realm of fascination. Merging touchscreen interactivity, AR/VR, IoT advancements, and impressive animations, these brands deliver exceptional experiences, fostering the highest brand recall rates.
The following exemplary cases will undoubtedly leave a profound impression, demonstrating the boundless potential of a cutting-edge content plan.
Wells Fargo Center in Denver has a matchless, floor-to-ceiling, giant animated wall in the lobby, offering an immersive experience to the visitors. It’s an ultimate combination of digital screens and sensors. This is truly where technology meets innovation. Have a look:
The Nexen UniverCITY creates an unforgettable brand experience through an ‘Infinity Wall’ displaying the company’s infinite potential. The wall offers an immensely immersive audio-visual experience to visitors. One-of-a-kind application of technology it is!
Another futuristic video of an interactive & immersive gym wall on three sides of a gym space will make you go OMG! Watch it.
Seasonal discounts and special offers are typical attractions for hotel guests. Let them know what you are offering this week or month through digital signage screens, not via handouts or flex placards. Design dazzling content for upcoming offers using creative poster makers like Canva or similar apps. Promote the same on the hotel lobby digital signage, and keep guests updated.
Pickcel’s user-friendly signage software offers easy integration with Canva. You can design eye-catching contents like company brochures, product or service menus, infographics, posters, invitations, photo collage, and a lot more using the premium graphic features of the app right from the software interface.
Publish them directly on your lobby tv! The designs are auto-saved under the ‘media’ section to use as and when needed. Even if you change your device, it will remain in the Pickcel console.
Watch this video by Pickcel to learn how you can create awesome content with Canva integration.
Content ideas:
Offers & discounts
Welcome messages
Brand mission & vision
Company brochure
Event announcements
Social media contests
Image gallery or photo collage
Brand event videos
Have a recent accomplishment worth celebrating, such as an award or recognition? Showcase the pride-worthy moment and related posts not only on your social media pages and lobby tv screens. Embrace the power of internal communications by sharing your success stories with your team and visitors.
72% of customers say positive feedback and reviews increase their faith and trust in a business.
Content ideas:
Social media contest participation with your hashtags
Post shares, comments and retweets
Images & videos of achievements
Google Business Profile reviews
Customer testimonials on Google Reviews, Yelp
Navigating a vast office or hotel premise can be challenging, especially when it spans hundreds of acres.
However, with a smart hotel lobby digital signage solution, you can provide your guests with an interactive wayfinding experience.
A simple QR scan can effortlessly help download the premise map and explore locations on the go. No human assistance is necessary, making their journey seamless and enjoyable!
Content ideas:
Wayfinding maps
Interactive 3D floor plans
Animated directional signs
QR code for building map
Visitors are important. But, your employees are too. And trust me, the lobbies and receptions are as boring to your staff as to your visitors. Same old check-ins, check-outs, interviews, appointments, and the list goes on! It’s not unlikely for employees to feel exhausted. That results in a lack of employee engagement and affects service quality. And it directly impacts customer satisfaction.
To keep the zeal for work alive in employees, you must run employee-centric content on one or two lobby signage screens.
Content ideas:
Company data & analytics
Employee communication tool dashboards like Slack
Welcome message for new hires
Birthday & work anniversary wishes
Workflow highlights & task reminders
Upcoming office events
Special performance recognition
Employee survey results
Rules & norms for employees
Any business’s primary goal is to earn its consumers’ trust. Proving yourself as a responsible brand is a key to achieving that trust. Run awareness campaigns & contests on your lobby digital signage with companion brands or third parties, and build a stronger connection with your audience.
Content ideas:
Health awareness & guidelines
Blood donation camp organization
Social media contests & challenges
Fundraising campaigns for the poor & ailing
Interactive contests
It’s time to make your brand go digital in every aspect. Deploy digital signage at your reception and lobby areas with Pickcel and start noticing the difference.
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