The guest experience is the most important factor in the hospitality industry, and there is no better way to enhance it than through the use of technology. One rapidly growing technology is the hospitality TV system, which is equipped with advanced digital signage. Not only does it improve the customer experience, but it also helps streamline hotel operations and management.

How? Let’s explore the various use cases for digital signage in hotel common areas and in-room setups, highlighting their distinct benefits.

Use cases of hospitality TV in hotel common area

Here are a several hotel common area use cases of hospitality TV:

1. Personalized welcome messages and information

First impressions matter, and who doesn’t appreciate a heartfelt personalized greeting? Hotels can use Hospitality TV systems to greet guests at the entrance. For group visitors, special personalities, or the chief guest, specially designed videos can be played on these systems in the hotel lobby.

Additionally, Hospitality TV systems can serve as an information board, displaying essential information such as check-in/out times, Wi-Fi passwords, and an overview of hotel amenities. The same personalized touch can be extended to individual rooms. By offering these personalized experiences, hotels can enhance the initial guest experience and set a positive tone for the rest of their stay.

2. Event and conference schedules

Hotels often have common areas such as lounges, business centers, and meeting rooms where they can use digital screens to display updates about events, meetings, and conferences happening within the hotel.

Guests can stay informed about upcoming events, new programs, and ongoing activities. This helps first-time visitors get event details easily and ensures guests don’t have to ask the staff, reducing the risk of missing important updates.

3. Promotional content and advertisements

Hotels often offer additional services that guests can choose during their stay. Using digital signage, hotels can effectively display information about these services, such as spa options, discounts for future bookings, or special offers.

Digital displays can also promote new launches or upcoming facilities, encouraging guests to pre-book. By utilizing digital signage in this way, hotels can drive additional revenue and keep guests engaged with their offerings.

4. Local area information and recommendations

Hotels can use digital signage in common areas or lounges to inform visitors about local attractions, tourist spots, and nearby events. This can help guests plan their outings and discover special places, potentially encouraging them to revisit the area. By enhancing their overall experience and satisfaction, digital signage can increase the likelihood of repeated stays.

5. Wayfinding and navigation

Hotels often have staff and receptionists to guide guests to their rooms, hotel lobbies, and common areas. However, navigation can still be a common issue for guests. To enhance the user experience, hotels can install wayfinding and navigation solutions, such as interactive maps using digital signage.

This allows guests to easily find their way to various parts of the hotel, including their rooms, dining areas, and conference halls, thereby improving their overall experience.

6. Digital menu boards

Hotels can use digital signage as menu boards to attract visitors to their dining areas or cafes, offering a great user experience. These digital menu boards can be easily updated with daily specials, promotional offers, and nutritional information, further enhancing the dining experience for guests.

7. Check-in kiosks

The check-in and check-out process can be made self-service by installing interactive kiosks equipped with digital signage. These self-service kiosks allow guests to check in and out on their own, making the process more convenient by reducing waiting times. Additionally, they provide room key cards and offer a seamless check-in experience, particularly during peak hours.

8. OTT streaming

The hotel can enhance the guest experience by streaming OTT channels on digital signage screens. To achieve this, the admin must have content access or the necessary streaming licenses. Moreover, hotels can utilize these screens to display ads and promote their services at no additional cost.

In-room use cases of hospitality TV

Here are a few in-room use cases of hospitality TV in hotels:

1. Welcome guests

The hospitality TV greets guests with a personalized welcome message upon entering the room, creating a warm and inviting atmosphere. After the welcome, the TV seamlessly transitions to regular programming, enhancing the guest experience by blending a personal touch with entertainment.

2. IPTV Digital Signage

IPTV digital signage is a unique technique that enhances your guests’ in-room entertainment experience. It allows the integration of customized content with existing TV channels in a single composition. Hotels can plan and display tailored ads, images, and videos, providing a rich experience that blends both entertainment and information seamlessly.

3. Safety and emergency information

Safety is the top priority for both hotels and their guests. Digital signage can be used to display safety protocols, warnings, and important alert messages. It can demonstrate evacuation procedures, show the locations of emergency exits and fire exits, and provide emergency contact details. In case of an emergency, these screens can deliver real-time updates and instructions, ensuring that guests are well-informed and can respond appropriately.

Summing up!

While we’ve covered many ways to utilize and benefit from hospitality TV in hotels, there are still numerous opportunities to explore. If you are struggling to retain loyal customers and want to enhance the guest experience, digital signage can be a game-changer. The process is easy and seamless when you trust Pickcel. To learn more about how Pickcel can help, click here.