10 Outdoor Event Signage Ideas to Wow Your Guests

 Example of an outdoor event signage on the streets

10 Outdoor Event Signage Ideas to Wow Your Guests

Events are more than just social gatherings; they must be welcoming, attention-grabbing, and accessible. In the age of experiences, outdoor events are your canvas, so unleash your creativity and sprinkle some technology into the mix. Everyone knows this, right? Surely you want more. This article will tell you that you need it and provide a list of 10 ideas to enhance your event with signage solutions. Let’s get started!

1. Entrance signage

D23 Expo entrance signage

Entrance signage is the first thing the audience will see in an event, which makes its role more crucial in grabbing the attention. For instance, there is a vast digital signage display at the entrance with visually stunning photos of the lead singer of the concert. It will give you the energetic feeling of being in a concert.

Additionally, entrance signage can display welcoming messages and greetings for the visitors. The Disney fans must have seen the D23 Expo entrance signage. The event entrance features a giant “WELCOME” with a Mickey Mouse character welcoming the guests. These types of entrance signage can be used in entertainment shows, corporate events, workshops, and many more places.

2. Themed photo booths

Everyone wants to share memorable experiences of the event they attended on their social media posts and status updates. A photo booth outside the event, designed to match the event’s theme, creates a fun and engaging spot for attendees to capture and share unforgettable moments.

The photo booth can include themed props, costumes, and branded backdrops. For instance, set up a red carpet backdrop in a film premiere with “paparazzi” flash effects, movie posters, and director’s chairs. In contrast, create a professional setup for a corporate event featuring the company’s logo, mascot, or brand slogan.

3. Video walls

 Example of a video wall

A video wall is a vast screen created after connecting multiple screens to display dynamic content. These days, events with video walls are possible to execute. These giant screens are not only used to display events-related videos but also an excellent space for event updates, sponsorship advertisements, and other visual experiences.

Suppose you are curious how these multiple screens are connected to the display. These video wall screens required digital signage software to manage the screens. Powerful software like Pickcel allows the smooth sync of all the screens. Additionally, with Pickcel, you have greater control, as you can switch the unified video wall to individual screens and manage each screen to display specific content.

4. Event flags

Event flags are most accessible and can be installed anywhere outside the venue. These flags are comparatively cheaper and require no management after the installation. Interestingly, these are available in various shapes and sizes and can be specially customized. For instance, tall teardrop flags are uniquely shaped flags with vibrant branding and colors.

Moreover, events can have directional flags to help visitors navigate in larger venues. Events flags can be for sponsorship, showcase key sponsors, or themed designs (like nautical, sports, etc.) to match the event’s overall aesthetic.

5. Banners

 Example of a digital signage being used as a banner

Banners are best for showcasing branding, schedules, or event highlights. Digital banners placed at multiple locations of the significant event venue can be managed from one place.

If you have Pickcel signage software, managing designing these banners is also easy.

Pickcel’s Artboard application provides better customization options and design flexibility.

Along with over a hundred pre-made templates, Pickcel gives access to powerful third-party applications such as Canva to design banners. Their 60+ other applications will increase the possibility of using a banner to make the event more memorable.

6. Digital information kiosks

Standard in most events, a digital information kiosk provides:

  • An interactive display

  • Allowing attendees to tap and explore sessions

  • Speakers

  • More in-depth info

These kiosks can display real-time announcements and information, including live updates, changes in schedule, and emergency information, as needed.

Many events feature digital information kiosks to reduce the long wait times in ticket queues. It allows customers to book tickets, select seat positions, and more.

7. Neon lights

 Neon lights digital signage

Neon lights are a severe attraction at night events or dim light settings, which glow and attract visitors to stop by and take selfies. There are hundreds of creative ways to use these lights. For instance, you can display the event name, hashtag, or theme in bright neon lights as a photo-friendly backdrop.

Moreover, due to their high visibility in dark or dim light settings, events can put directional neon arrows, neon quote walls, or unique branding, and custom neon signs can be designed in different shapes.

8. Interactive wayfinding kiosks

Large venues are difficult to navigate, so placing interactive wayfinding kiosks will help attendees navigate. These kiosks will feature the entire event map from entrance to exit with directions. Touch-enabled maps will allow users to search for their desired location on the screen, such as speaker stages, breakout rooms, or exhibitors.

For multiple-level events, wayfinding kiosks can highlight routes for each floor. Additionally, it can be incorporated with extra features such as Zoom and audio guides to assist all guests.

9. Event balloons

Balloons are unskippable at parties and events. A giant helium balloon flying high above the event location, welcoming guests with the event logo or message, sounds so fascinating. For instance, a gigantic burger balloon above a food festival or event instantly draws your attention. Isn’t it?

Besides fun, brands have used these balloons for promotional purposes. Sponsored brands can place giant balloons with their logo or slogan at entryways or above booths.

Scripted balloons are also getting popular in events and shows. Balloons representing letters can be arranged to display a “Welcome” sign or event name for a fun, eye-catching way to appear before the audience.

10. Digital menu boards

Food stalls and courts are challenging to manage in events. Placing a digital menu board will not only help to manage the customers but also help the customers to know the foods available without searching for a menu in the chaos.

The best part is that digital menu boards are more than just a menu board. It can display entertainment content, waiting time, orders, or other helpful information. Pickcel digital signage software helps to automate almost everything associated with the digital menu board. You no longer need to change the menu manually; it can be scheduled using the software.

You can split the screen into different zones and display various contents along with the menu. Most importantly, Pickcel allows POS integration, which is a jackpot for the food business.

Summing Up!

Be creative and incorporate multiple ideas from the list above into your event. Consider all possible methods of facilities and engagement to ensure your audience feels comfortable. To assist you in making the right choice, if you are interested in digital signage, kiosks, and video wall solutions, remember to check out Pickcel for digital signage software solutions.

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Sushree Sangeeta Behera

Sushree is a blog & website content writer specializing in marketing, Ecommerce, automation, and blockchain technology. Her strength lies in making complex ideas easier to comprehend by providing practical examples and relatable stories.

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