As the digital signage revolution sweeps across India, brands are jumping on the bandwagon to amp up customer experiences, marketing efforts, and efficiency. In fact, the digital signage in India is expected to exhibit a whopping CAGR of 15.2% over the forecast period of upto 2028.

Today, there is a plethora of digital signage providers out there. And this makes choosing the right one for your project even harder. We have curated a complete list of India’s best digital signage companies to ease the process. Read on.

What is digital signage?

Digital signage refers to specialized displays that present information, advertising, and other messages through electronic screens. These include interactive kiosks, digital billboards, etc., often found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.

7 Indian digital signage companies to look out for

You must consider several factors while selecting a signage solution for your project. These range from compatibility with software and hardware to your business goals and budget. To help you make the best decision, here are the signage companies in India that may be right for you:

1. Pickcel

Pickcel’s cutting-edge solutions have made it the best digital signage company in India. Offering both cloud-based and on-premise digital signage solutions, the company enables users to manage and display dynamic media on screens effectively.

They offer various solutions like digital menu boards, notice boards, social walls, queue management systems, etc. They are jam-packed with innovative features like real-time monitoring, remote device control, and content scheduling.

Pickcel’s powerful software is hardware-neutral and compatible with Android, Windows, MacOS, and some standard display player operating systems. The brand also offers managed services for remote upkeep, maintenance, and content management. Their impressive clientele includes big names like Amazon, Decathlon, Uber, NEC, Etisalat, and Mercedes.

Pros

• The software comprises language and currency settings, making it versatile for businesses in different regions.

• Solutions are highly customizable to suit various project requirements.

• Pickcel offers design tools, professional templates, and content apps for faster content creation, publishing, and management.

Cons

• Learning to use all the features may take time for those new to digital signage.

Pricing

Users get a 14-day free trial. A monthly fee of 810 INR when subscribed annually applies post that. Business plans come with additional features starting at 1,350 INR when billed annually.

2. Xtreme Media

With 27 years of experience in the industry, Xtreme Media is a renowned digital signage provider in India. Having worked with over 200 clients — including the Bombay Stock Exchange, Reliance, Tata Mutual Fund, and Standard Chartered India — they offer a comprehensive range of products. These include LED displays, video walls, and interactive kiosks.

Their solution comprises software, hardware, content, installation, and support services. The software is extremely user-friendly, powering over 25,000 displays. It is also compatible with Android, Windows, Linux, and SoC platforms, with features like 4K screen support, portrait and landscape orientation, and social media integration.

Pros

• Xtreme Media complies with 12 international quality standards, ensuring the reliability and quality of their digital signage solutions.

• LED displays come with a 7-year warranty, providing peace of mind to customers.

• Provides real-time cloud monitoring to track the health and performance of LED displays.

Cons

• Interface is not very user-friendly, making it difficult to navigate

• Product features could be presented more straightforwardly to improve ease of use.

Pricing

Xtreme Media’s solutions are tailored to customer needs and pricing varies based on project requirements.

3. DS Techworks Solutions

DS Techworks Solutions is a digital signage provider that simplifies real-time content management on multiple screens. Packed with interactive and dynamic capabilities, their solutions allow IoT and social media integration, cloud remote management, dynamic content scheduling, multiple video format support and more.

The company provides analytics tools, audio streaming, emergency alerts, and Wi-Fi for clients seeking added features. They also offer hardware products like commercial displays, LED wall displays and kiosks, and mounting solutions.

Pros

• Offers a user-friendly, cloud-based platform for easy content management from anywhere with an internet connection.

• Relatively simple to use, even for users with limited technical knowledge

• Easy content scheduling for added convenience.

Cons

• Limitations in widget customization and font choices.

• Setting up isn’t very intuitive and can be time-consuming.

Pricing

With DS Techworks Solutions, you can customize your solutions according to your requirements and get a tailored quote.

4. Ozonet Business Solutions

Having over 20 years of experience in cloud technology and enterprise sales, Ozonet Business Solutions is well-entrenched in the digital signage industry. The company builds systems that help brands manage signage displays from one simple, secure, cloud-based platform.

Apart from providing digital signage, they offer a comprehensive suite of solutions and services like WhatsApp for Business APIs, lead management platforms, cloud telephony, IP TV services and more. Their clients include prominent names like Taj, Britannia, Raymond, Big Basket, Caratlane and PVR cinemas.

Pros

• Good quality, budget-friendly solutions

• The cloud-based model simplifies deployment and management

• Experience spans various sectors, from retail to hospitality

Cons

• A weak internet connection can lead to technical glitches

• May face delays in product delivery

Pricing

Pricing for Ozonet’s solutions depends on the features you want in the product. You can get a cuztomized quote after detailing your project requirements.

4. Aiddition

A well-known name in the interactive kiosk industry, Aiddition offers a tailored software suite for myriad applications. These include information kiosks, self-ordering kiosks, and in-store marketing solutions. The company’s distinguished clientele includes the likes of industry giants like Reliance, Jio, Hungerbox, Aster, Phoenix Market City, and Navrathan.

With a strong commitment to innovation through R&D, Aidditions has developed top-notch solutions, notably the “Go SelfServe” platform. This interactive kiosk is designed to offer a seamless and hassle-free self-ordering experience for customers in restaurant (QSR) and retail store settings. Users can effortlessly explore digital menus and place orders by scanning a QR code via any UPI (Unified Payments Interface) app.

Pros

• Highly customizable solutions tailored to specific business needs

• User-friendly, innovative design that enhances customer experience

• Versatile software suite which applies to a wide array of industries

Cons

• Includes a complex implementation process, including hardware setup

• Potential hardware compatibility challenges

• Maintenance and software updates often require ongoing attention

Pricing

Aiddition’s solutions are tailored to customer needs, and pricing varies based on project requirements.

6. Zeetaminds

Zeetaminds is a versatile digital signage solution provider with cloud-based solutions that simplify the management of display networks, content scheduling, and social engagement for businesses. Serving brands across 35 countries and over 100 cities, the company works with several renowned names, including Sony, KFC, Scania, Audi, Chargebee, and Subway.

With a mobile-friendly approach and extensive compatibility, its solutions cater to display networks of all sizes and types. They also allow you to display a variety of media formats, like images, documents, PDFs, videos, and HTML 5 files. For convenient content management, managers can schedule media playlists on hourly, daily, weekly, or monthly rotations.

Pros

• Solutions allow content management and display control via smartphones, enabling remote management and updates.

• Support various display types, including LG webOS, Philips Android, Panasonic Android, Amazon Firestick, Amkette media box, Windows media box, or any Android display with Play Store access.

• Businesses can rebrand the entire CMS with their brand and logo for better recall

Cons

• No provision for integration with traffic count and audience analytics. This limits data-driven decision-making

• Lacks an offline feature, which may not be suitable for locations without internet connectivity

• Initial setup may require effort, and the workflow can take time to adapt

Pricing

Zeetaminds offers a 15-day free trial for users to explore the platform’s capabilities. For the business plan, the monthly subscription cost is 600 INR per display for up to 50 displays. For enterprises with more than 50 displays, custom pricing is available.

7. Bitsy Displays

Founded in 1994, Bitsy Displays is considered an industry veteran in the Indian digital signage industry. Its solutions are used across many sectors like hotels, restaurants, public spaces, stadiums, corporate centres, offices, malls, and retail stores, among others. Known for providing dynamic displays with high-definition images, videos, and interactive content, their goal is to help brands engage customers and build awareness. Their offerings come in different dimensions, resolutions, and aspect ratios. This helps them cater to diverse applications.

Beyond digital signage, the company offers complementing solutions like kiosk manufacturing, command centres, virtual studios, AV solutions, and video processors. By doing this, they can provide holistic services for customers seeking to create interactive and immersive experiences.

Pros

• Solutions adapt to various needs across different industries

• Provides a wide array of solutions, which simplifies sourcing for various digital communication needs

• Capable team with years of experience under their belt

Cons

• Implementing their financial offerings can be financially demanding, especially for smaller businesses

• Learning how to use their solutions may require some time and effort

Pricing

Bitsy Displays’ pricing is project-specific and depends on the features you’d like to integrate into your solution.

Parting words

Digital signage is an invaluable asset for Indian brands today. This is because it’s a versatile tool that enhances customer experience, contributes to improved productivity, and guarantees high ROI. If you want to incorporate digital signage into your business but can’t find the right partner, the Pickcel team is happy to help. Reach out to us now.