Technology has touched every sector, and dentistry is no exception. Gone are the days when patients used to wait in drab waiting rooms, flipping through mundane magazines.

Dental office digital signage offers informative and interactive digital content ranging from education, entertainment, branding, and interactive surveys. These provide an enhanced patient experience where patients can let go of their anxieties when waiting for their turn with the dentist and instead entertain themselves.

What is dental digital signage?

Dental digital signage simply means the use of digital signage screens to display texts, videos, animation, or images. These digital screens enrich the patient’s knowledge by keeping them informed about vital things related to dentistry, educating them about dental health and entertaining them in various ways. Dental clinics opt for digital signage to amp up their business and offer a great overall experience to the patients.

Let us dive into the transformed world of dentistry and find out how dental clinic digital signage is truly beneficial and what can make digital signage content more engaging.

How can clinics use dental digital signage?

Digital signage can do wonders in terms of changing the face of a dental clinic, but relevant content has to be put up. Let us discuss how can dental clinics use digital signage:

1. Welcome messages

Digital signage can be used to display warm welcome messages for visitors. Other important information like clinic timings, availability of doctors or any other specific announcements. This basic information can help patients be aware and more comfortable while waiting.

2. Educational content

Dental clinic digital signage can be used to educate visitors about dental hygiene, oral health care, recommended oral hygiene products and their correct usage, correct brushing techniques and even short clips of dental procedures.

Patients can feel less anxious about upcoming dental check-ups and be more aware about taking care of dental health.

3. Cross-selling services

The digital signage at dental clinics can be smartly used to promote additional services or say discounts on oral health products or offers on dental check-ups for kids.

These promotional contents can entice patients to enquire or opt for services which would otherwise go unnoticed.

4. Appointment details

The digital screens can show appointment details like the name of a patient and their number in the appointment list. This reduces wait-time and anxiety among patients and is great for the staff as well as they do not need to answer how many more patients are still remaining before a particular name.

For example, a patient has booked an appointment a week ago. On the day of the appointment, a welcome message with the appointment details for that particular patient will be displayed on the digital signage screen.

5. Entertaining content

A waiting room in a dental clinic can be quite boring with only information about dental hygiene. The mood can be brightened with some entertaining content on display.

For example, live news, weather updates or interesting travel and food-related videos can be quite entertaining and relaxing for the patients.

6. Emergency information

Emergency situations can create panic among patients not knowing what to do for safety. Staff manually instructing the patients can create chaos.

Instead, if dental office digital signage can display emergency contacts, instruct the way to the fire exit or guide people for the evacuation process, then the situation can be handled effectively.

7. Introduction of staff

A digital display featuring staff members’ photos and concise information, such as their names, qualifications, areas of expertise, and working schedules for doctors, receptionists, and other personnel, can provide valuable advantages for patients.

They can feel more familiar and comfortable with the staff. Various award titles could be displayed with the names of the employees winning them, like Dental Icon of the Year or Most Compassionate Employee of the Month.

8. Reviews and feedback

Dental clinics can use digital signage to show positive reviews of previous patients. This will build trust and confidence among the patients and they can further recommend the dental clinic to friends and family.

A touchscreen interface can be used to collect feedback from the new patients by taking brief surveys online.

9. Interactive touchscreens

The digital signage are not just a one-sided medium of providing information and entertainment.

Interactive touchscreens enable patients to browse through the content and select their preferred videos for display. These digital screens can be used to fill up registration forms online, making things simpler for the patients.

Benefits of dental office digital signage

After getting an idea of the kind of content suitable for waiting rooms in a dental clinic, here are a few benefits of using digital signage in dental clinics:

1. Enhanced patient experience

The waiting rooms in dental clinics have become hi-tech with the advent of digital signage. Digital signage for dental clinics offers a wide variety of content to keep patients informed, entertained and guide them seamlessly through their entire visit.

2. Effective communication

Digital signage for dental clinics display all the relevant information that can reduce the hassle of waiting in a queue near the help desk to enquire about appointment details and also reduces panic during emergencies.

Overall, patients are effectively informed about the essential things and a good communication system is enabled.

3. Increased revenue

The dental clinics use digital signage to promote additional services and special offers as well. These promotions in the form of attractive videos and graphics will definitely catch attention and patients may think of taking up services which they had not considered earlier.

Also, digital screens could be rented out to other industries, for example dental products. They can advertise and capture a relevant customer base, in turn providing an opportunity for earning revenue for the dental clinics.

4. Strengthening brand value

If dental clinic digital signage can showcase positive reviews and testimonials from previous satisfied patients, then this builds trust among the patients. It also strengthens the brand value and helps in spreading goodwill.

5. Environmental friendly

With the help of digital signage, tons of paper can be saved which was earlier used for printing promotional and awareness pamphlets. Just a click and you can display your choice of content in a more attractive and effective manner.

Most importantly, this has been a huge favor for the environment. This is definitely more cost-effective than printing a humongous amount of leaflets and distributing them.

6. Flexible content

A big benefit of using digital signage is that you can update the content any time from anywhere. Real-time updates on changes in appointment or any emergency information can be conveyed quickly and smoothly.

The content can be customized as per the needs of specific patients and also according to the time of the day or day of the week. For example, during the morning hours healthy morning habits and oral care routine could be displayed.

7. Time saving

Some digital signage have interactive touch screens which help patients in filling up required forms or completing their enquiries, which saves a lot of time for the patients. Also, the staff can save time as most of the administrative work can be handled by digital signage.

8. Data analytics

Various data can be collected from the online feedback and surveys taken by the patients. Based on these data, analysis can be made and services can be improved or altered as per patient requirement. This will increase patient satisfaction and in turn bring in better business.

Conclusion

The world of healthcare is ever-evolving and dental clinics have embraced this change by adopting digital technology. Digital signage has transformed dental clinics in more ways than one.

Dental digital signage are not just mere screens, they have been enhancing the overall experiences of the patients by educating them about dental hygiene, helping them follow appointment schedules, enabling them to know their dentists, making them aware of special services and offering them surveys and feedback forms.

The digital signage has made dental clinic visits worthwhile. The future of dentistry is so much brighter with the contribution of digital signage technology.