From Fizz to Flavor: What's Refreshing in Coca-Cola's Menu Board?

The report from Square’s Future of Restaurants 2021 The report from Square’s Future of Restaurants 2021 says that 88% of restaurants think of switching from traditional to digital menus. Besides being attention-grabbing, digital menus are also flexible and can be managed remotely, too. In short, digital menu boards have many benefits for brand image and maintenance.

Almost all the largest fast food chains including Coca Cola have digital menu boards in their stores today. But what can others infer from this stat? How can you implement a successful digital menu board strategy like Coca-Cola? Let’s discuss.

What’s refreshing on Coca-Cola’s menu boards?

Looking closely at the Coca-Cola menu board, you’ll see it has much to offer. Going beyond the fizz and flavor, it also has other refreshing food options you can combine your drink with. Not just this, it has a diverse range of options catering to the customers’ needs - from the regular Coke to diet.

Let’s discuss in detail what you can learn from Coca-Cola’s menu board.

1. Vibrant visual appeal

Coca-Cola has strategically used its iconic red color in its menu boards and other images and visuals, creating an irresistible display. The visual playbook inspires you to experiment and bring life to your beverages and offerings with high-quality displays of it.

2. Go beyond the fizz

You would have noticed sandwiches, burgers, pizzas, and other dishes on the Coca-Cola menu board. Have you ever wondered why Coca-Cola, which primarily deals with beverages, has these options?

Well, who wouldn’t love to enjoy their drink with a happy meal? While offering these dishes and beverages, Coca-Cola is making some extra revenue and sales.

3. Deliver personalized experience

What makes Coca-Cola stand out is that it has something for everyone. Whether you’re in for a classic Coke or want to try a new flavor like the K-Wave one, it has covered you. If you’re a fitness freak, it has diet Coke in various flavors - from ginger lime to vanilla Coke. Its versatile menu board has a beverage for every mood and every customer, thus focusing on personalization.

Why should you choose digital menu boards over static ones?

The restaurant industry is evolving rapidly, with modern digital signage systems replacing static ones. Undoubtedly, the menu system is the backbone of any restaurant or fast food chain. The more attractive and appealing the digital menu board is, the more customers you have in your store. Below are a few more reasons to shift to digital menu boards.

1. Standardized branding and content management

With a digital menu board, you can easily maintain a uniform marketing aesthetic across all your stores without worrying. Furthermore, maintaining digital menu boards is elementary. You can manage the content from anywhere, anytime. With options like dayparting and scheduling, you can adjust the menu to be showcased at different hours of the day.

2. Reduced wait times

With a digital menu board, customers don’t need to wait in long lines to place their orders. With QR codes on digital displays, they can choose and order right from the digital menu itself. It’s convenient not just for the customers but also for you & your employees. Besides reducing wait times, it also improves your customer experience.

3. Increased sales

While a static menu board lists your food items with some captivating images, a digital menu board and its ability to showcase videos take marketing to a whole new level. It makes the customers feel like they are enjoying their favorite food, which tempts them to place an order.

You can also use digital signage in a creative way and live stream how the chef’s special dish is being prepared in the kitchen. Sounds interesting, right? Thus, digital menus boost audience engagement and sales across restaurants.

4. Cost-effective

With a static menu board, you must worry about changing your menu according to special occasions. Customizing then means changing the entire menu board. However, with a digital menu board, it’s as simple as just changing the design of your menu board. Once changed remotely, the fresh menu is updated across all locations. Thus, a digital menu board is much like a one-time investment with significant cost savings.

How do you set up your Coca-Cola digital menu board with Pickcel?

Do you want to create your Coca-Cola menu board with Pickcel? It’s pretty simple; follow the steps given below, and your menu board will be ready in no time!

Step 1: Sign up with Pickcel

Firstly, you need to create a Pickcel account. All you need to do is visit their website and fill in some basic information to create your account. If you already have a Pickcel account, log in to it.

Step 2: Select and add your screen

Choose the digital signage screen you wish to use as your digital menu board. You can opt for a vertical orientation of screens, and you can add your screen to the Pickcel console by going to the “Screens” section.

Step 3: Upload your content

Now, click on the ‘Media’ section. Upload images, videos, or text for your Coca-Cola menu items. Pickcel’s ‘Digital Menu Board App’ helps you manage content easily.

Step 4: Design your menu board

Once you’re ready, you can start designing your menu board. You can start with the pre-existing templates from Pickcel or use “Pickcel Artboard” to create your own.

The best part about choosing Pickcel is it has 100s of customizable templates. It also has an inbuilt editor, which allows you to design your menu board according to your likes and preferences. Furthermore, Pickcel also offers POS integration, which helps you keep your menu board updated.

Step 5: Publish your menu board

After designing, you can publish immediately or set a schedule. Go to the ‘Schedule’ section to schedule your menu board. And that’s it!

Conclusion

Coca-Cola’s success with digital menus highlights the potential of using vibrant visuals, diverse offerings, and personalized experiences to boost engagement and sales. With solutions like Pickcel, setting up and managing your digital menu board is easier than ever. From flexible designs to POS integration, you have everything you need to stay ahead in the fast-evolving restaurant industry. Now’s the time to make the shift—your customers and business will thank you.