The deployment of digital signage has seen a steady increase over the last two decades, with its usage entering various industries. Initially, only venues such as airports and stadiums could afford to implement digital signage, but as we entered the new millennium, companies started investing in signage to cut down on installation costs for advertising. Today, digital signage is ubiquitous, and this is especially reflected in the USA where advertising and business have had a lasting presence since the dawn of the 20th century.

In this article we shall take a deeper look into seven companies that have emerged as major players in the digital signage software space in the USA.

Why is the USA a preferred market for digital advertising?

North America currently holds the largest market share based on revenue. Reports suggest it accounted for about 52.94 billion USD in 2022, with an estimated growth to 74.77 billion USD by 2029. The U.S. boasts the largest economy in North America, leading to higher spending power and investment in digital signage solutions. The widespread presence of high-speed internet, advanced display technologies, and diverse industries created a fertile ground for digital signage adoption. U.S. companies have been early adopters of digital signage technology, and that led to a mature market with established players and diverse solutions. The retail sector there is highly competitive, driving demand for engaging and data-driven digital signage solutions.

7 digital signage companies to look out for in the USA

There are several factors to consider while selecting a signage solution for your project. These range from compatibility with software and hardware to your business goals and budget. To help you make the best decision, here are the signage companies in the USA that may be right for you:

1. Pickcel

Pickcel Digital Signage, a global player headquartered in India, aims to empower businesses with an affordable and user-friendly digital signage solution. Their cloud-based platform simplifies content creation and management, making it accessible even for tech-savvy beginners.

Pickcel excels in providing enterprise-grade features tailored to large-scale deployments. Their functionalities such as remote device management, flexible scheduling options, and detailed analytics, empowering businesses with granular control and insights for effective content delivery.

Security is a key focus for Pickcel, with robust features like secure data transmission and access controls ensuring content integrity and protection against unauthorized access.

Pros

• Wallet-Friendly

Let’s face it, digital signage software can get pricey. Pickcel offers affordable plans that won’t break the bank, making it a great option for startups and small businesses.

• On Premise Solution

Host your solution on your own server without any cloud based subscription. With an on-premise solution, your data and applications reside within your own hardware and infrastructure, giving you complete control over access, security measures, and customization.

• Scale Up or Down

Need to manage one screen or hundreds? Pickcel can handle it. Their scalable solution adapts to your needs, whether you’re a local shop or a global brand.

• Feature Fiesta

Go beyond static images! Pickcel boasts scheduling, interactive elements, social media integration, and analytics, keeping your audience engaged. Pocket-Sized Power: Manage content and monitor displays on the go with their mobile app, putting control at your fingertips.

Open Doors

Want to integrate with other tools? Their open API welcomes external data sources and applications, making your signage ecosystem truly yours.

Cons

• Freebie Limits

The free plan offers basic features, so if you need more bells and whistles, you’ll have to upgrade.

• Language Barrier

While multilingual support exists, some features might not be fully translated.

2. Vistarmedia

Vistarmedia presents a comprehensive digital signage solution tailored to the multifaceted needs of enterprise clientele spanning various sectors. Their cloud-based platform is strategically engineered to address the requirements of industries such as retail, hospitality, transportation, and advertising, offering a robust suite of features extending beyond basic content display.

Vistarmedia distinguishes itself through its commitment to enterprise-grade capabilities, delivering advanced functionalities including precise audience targeting, real-time campaign optimization, and in-depth analytics. These features equip businesses with nuanced control and profound insights for optimizing the efficacy of their digital signage initiatives.

Security stands as a paramount pillar within Vistarmedia’s offerings, underscored by stringent measures safeguarding data integrity and ensuring compliance with industry standards and regulations.

Pros

• Enterprise-grade features: Audience targeting, real-time campaign optimization, comprehensive analytics.

• Tailored industry solutions: Customized offerings catering to retail, hospitality, transportation, advertising, and beyond.

Cons

• Potential for elevated costs compared to more simplistic alternatives.

• Complex user interface may present a learning curve for novice users.

3. BrightSign

BrightSign, has carved its name in the digital signage landscape with its reliable and secure solid-state media players. But they don’t just stop at hardware; their software solutions cater to various needs and budgets, making them a versatile choice for diverse businesses.

BrightSign’s hardware is renowned for its stability and long-lasting performance. Their players feature solid-state construction, eliminating moving parts and reducing the risk of failure, especially crucial for mission-critical deployments. Additionally, their intuitive BrightSignOS platform offers a user-friendly interface for content management and scheduling.

While their hardware excels, BrightSign also ventures into software solutions. From basic content display to advanced interactive experiences, their software offerings cater for various budgets and needs.

Pros

• Reliable solid-state media players with long-lasting performance.

• User-friendly BrightSignOS platform for content management.

• Open platform for integration with third-party applications and data sources.

Cons

• Limited service offerings compared to some competitors.

• Software features might not be as advanced as dedicated industry solutions.

4. NoviSign

NoviSign, takes a cloud-based approach to digital signage, offering a user-friendly platform and scalable solutions for businesses of all sizes. Their focus on simplicity and affordability makes them a strong contender for both beginners and established players.

NoviSign’s platform shines in its ease of use. Their drag-and-drop interface and pre-built templates make content creation accessible, even for those without technical expertise.

Affordability is another key advantage. NoviSign offers flexible pricing plans with a generous free tier, making them a budget-friendly option for startups and small businesses.

Pros

• User-friendly drag-and-drop interface with pre-built templates.

• Cloud-based platform eliminates server needs, simplifying deployment and management.

• Integrations with various data sources and applications.

Cons

• Limited advanced features compared to some competitors.

• Free tier has limited functionalities.

• Focus on simplicity might not cater to highly specific industry needs.

5. Signagelive

Signagelive, a global player with roots in the UK, takes digital signage to the next level with its content management platform known for its robust features and audience engagement capabilities. Signagelive’s platform shines in its content management capabilities.

Offering a wide library of pre-built templates and widgets, coupled with powerful design tools, it empowers users to create engaging and dynamic content. Their advanced scheduling features allow for targeted content delivery based on specific audiences, times, and locations.

Engagement is another key aspect of Signagelive’s platform. Their interactive features, including touchscreens, social media integration, and real-time data feeds, help captivate audiences and drive desired actions.

Pros

• Extensive content management features with pre-built templates and widgets.

• Powerful design tools for creating dynamic and engaging content.

• Interactive features, social media integration, and real-time data feeds.

Cons

• Potentially higher pricing compared to simpler solutions.

• Deeper understanding of content creation and management is required.

• Might not be suitable for complete beginners.

6. Enplug

Enplug takes a unique approach to digital signage by utilizing smartphones and tablets as content display devices. This innovative approach, combined with their user-friendly platform, makes them a compelling choice for businesses seeking a simple and cost-effective solution.

Enplug shines in its smartphone-centric design. By leveraging existing devices instead of dedicated players, they eliminate hardware costs and simplify deployment. Additionally, their intuitive app-based platform makes content creation and management accessible, even for those with limited technical expertise.

Affordability is another key advantage of Enplug. Their subscription-based pricing is competitive and scales with your needs, making them a budget-friendly option for businesses of all sizes.

Pros

• Smartphone and tablet-based platform eliminates hardware costs and simplifies deployment.

• User-friendly app makes content creation and management accessible.

Affordable subscription-based pricing scales with your needs.

Cons

• Reliance on specific device models and operating systems.

• Limited advanced features compared to dedicated software solutions.

• Might not be suitable for businesses with complex signage requirements.

7. STRATACACHE

Stratacache stands tall as a leading provider of comprehensive digital signage solutions. Their offerings cater to a wide range of industries, from retail and hospitality to healthcare and transportation, providing technology and services to build, manage, and optimize digital experiences.

They offer a vast array of hardware, software, and services, enabling businesses to create customized solutions that fit their unique needs. Their hardware portfolio includes media players, displays, and kiosks, while their software solutions encompass content management, way-finding, and data visualization tools.

Advanced features are a hallmark of Stratacache’s solutions. Their platforms offer functionalities like real-time data integration, interactive elements, and personalized content delivery, allowing businesses to create truly engaging and dynamic experiences.

Pros

• Comprehensive solution with hardware, software, and services.

• Advanced features like real-time data integration, interactive elements, and personalized content.

• Robust analytics for data-driven optimization.

Cons

• Potentially higher cost compared to simpler solutions.

• Steeper learning curve for feature-rich platforms.

• Might not be the best fit for smaller businesses with basic needs.

Parting words

Digital signage is an invaluable asset for American brands today. This is because it’s a versatile tool that enhances customer experience, contributes to improved productivity, and guarantees high ROI. If you want to incorporate digital signage into your business but can’t find the right partner, the Pickcel team is happy to help. Reach out to us now.