How PepsiCo Modernized Internal Communication with Pickcel
PepsiCo replaced attention-poor internal channels with real-time digital signage that delivers corporate updates and employee recognition across Windows, Android, and Raspberry Pi displays.
In this corporate digital signage case study, PepsiCo, a global FMCG company with a portfolio that includes Pepsi, Lay's, Gatorade, and Tropicana, needed a more effective way to keep employees informed across its corporate offices. Conventional internal communication channels struggled to capture staff attention and often failed to deliver time-sensitive updates consistently. Pickcel's digital signage platform gave PepsiCo real-time corporate announcements, employee recognition content, and brand culture messaging on displays running across Windows, Android, and Raspberry Pi hardware. The result was a documented improvement in internal communication efficacy, with staff receiving timely updates that narrowed the gap between company messaging and employee awareness.
Client
PepsiCo (global FMCG company; brands include Pepsi, Lay's, Gatorade, Tropicana)
Industry
FMCG / Corporate Communications
Solution type
Real-time corporate communication digital signage
Hardware compatibility
Windows, Android, Raspberry Pi
Communication That Didn't Land
Email and static boards couldn't keep a distributed workforce aligned on news, schedules, and recognition.
Conventional channels struggled to hold attention
Before deploying Pickcel, PepsiCo relied on conventional internal communication channels to reach employees across its corporate offices. As a global FMCG company with a portfolio spanning Pepsi, Lay's, Gatorade, and Tropicana, PepsiCo needed a way to keep a large, distributed workforce aligned on company news, meeting schedules, and announcements without depending on channels staff could easily overlook.
Time-sensitive updates arrived late — or not at all
Email updates and static notice boards struggled to hold attention in a fast-moving corporate environment. Time-sensitive information often reached employees late or not at all, and there was no reliable way to confirm that an announcement had actually registered with the people it was meant for. A meeting-schedule change sent by email could sit unread in a full inbox; a printed notice could go unnoticed by anyone who did not walk past that particular board that week.
Recognition and brand culture lacked visibility
The same limitation extended to recognizing employee achievements and reinforcing PepsiCo's brand culture and values. Static formats could not deliver recognition content with the immediacy or visibility needed to make it feel meaningful, and a milestone announced only in an internal newsletter risked being seen by a fraction of the people it was meant to reach. Across a company built on multiple distinct consumer brands, that inconsistency also made it harder to project one coherent internal culture rather than a set of loosely connected teams, leaving a gap between what the company wanted to communicate and what employees actually noticed day to day.
“A meeting-schedule change sent by email could sit unread in a full inbox; a printed notice could go unnoticed by anyone who did not walk past that particular board that week.”
One Real-Time Channel, Every Office Screen
PepsiCo centralized announcements, recognition, and brand culture messaging on screens across Windows, Android, and Raspberry Pi — without a hardware refresh first.
One real-time channel for every office screen
PepsiCo adopted Pickcel's digital signage software to centralize internal communication across its corporate offices, replacing the mix of email and static postings that previously carried company updates. The platform gave communications teams a single system for pushing real-time announcements, meeting schedules, and company news to screens throughout the workplace, with automated scheduling that keeps content current without anyone manually swapping it out. A change to a meeting time or a new company announcement can go from the communications team's dashboard to every connected screen without a separate print run or a second email reminder.
Employee recognition and brand culture on shared screens
The same system also carries employee recognition and brand culture content, using the reach of real-time signage to make milestones and achievements visible in the same spaces employees pass through every day. Rather than confining a work anniversary or a team win to an internal newsletter, PepsiCo can surface it on the screens people see on their way to a meeting or a break room, which does more for visibility than a channel someone has to actively open. Because the platform also integrates with real-time data sources, updates and personalized content can appear on screens as soon as they are available rather than waiting for the next scheduled push, which was the main limitation of the channels PepsiCo used before.
Windows, Android, and Raspberry Pi — no hardware refresh required
Cross-platform compatibility was a deciding factor. Pickcel runs across Windows, Android, and Raspberry Pi hardware, which let PepsiCo deploy on its existing mix of office display devices rather than standardizing on a single proprietary screen type across every corporate location. For a company with offices built up over time and on different procurement cycles, that meant the rollout did not depend on a hardware refresh before the software could go live, and new locations could join the network on whatever displays they already had.
A Narrower Communication Gap
A narrower communication gap
PepsiCo recorded a notable improvement in internal communication efficacy after moving corporate updates onto Pickcel's screens. No specific percentage for reach or engagement has been published — the reported outcome remains qualitative.
The clearest result is qualitative but consistent: PepsiCo recorded a notable improvement in internal communication efficacy after moving corporate updates onto Pickcel's screens. Staff received company news and meeting information faster and more reliably than under the previous channel mix, which reduced the communication gap that had built up between corporate messaging and what employees actually saw day to day. An update no longer depends on an employee opening an email or walking past a specific board, since it is present on the screens already built into the shared spaces of the office.
Employee recognition content became more visible once it moved onto shared screens rather than isolated channels like email, giving achievements and milestones the kind of workplace-wide visibility that static formats could not match. A recognition moment shown on screens throughout an office reaches people who were never on the original distribution list for a newsletter, which is closer to the public, moment-of-visibility effect the recognition program was meant to have in the first place. Brand culture messaging benefited the same way, reinforcing PepsiCo's values in spaces employees pass through regularly rather than in materials easily overlooked, supported by Pickcel's multi-channel employee communication platform capabilities.
PepsiCo has not published a specific percentage improvement for communication reach or engagement. The outcome the company has reported is qualitative: consistent, real-time delivery of corporate and recognition content across a mixed-hardware office network, without the lag or missed-message risk of the channels it replaced.
Pickcel is a cloud-based digital signage software platform trusted by 9,000+ businesses across 70+ countries, managing 150,000+ screens. Certified ISO 27001 and SOC 2 Type II. In corporate and FMCG communication, Pickcel also powers internal-communication deployments for multi-brand organizations such as Hindustan Unilever, giving communications teams a centralized way to deliver real-time updates, recognition content, and brand culture messaging across mixed-hardware office networks.
Frequently Asked Questions
How does digital signage improve internal communication for large corporations?+
For a large corporation, the risk isn't just that one channel gets ignored, it's that different offices see different things at different times. Digital signage solves this by pushing the same update to every connected screen from one dashboard at once, so a company-wide announcement reaches every location together instead of trickling out unevenly.
Can digital signage software run across Windows, Android, and Raspberry Pi devices on the same network?+
Yes. Pickcel's platform supports Windows, Android, and Raspberry Pi hardware within a single account, which is how PepsiCo deployed digital signage across its corporate offices without standardizing on one device type. A company can mix hardware by location or budget and manage all of it from the same dashboard.
How does digital signage support employee recognition programs?+
Recognition content is typically added and scheduled by a communications or HR admin through the same dashboard used for other announcements, so a program can rotate weekly or monthly employee spotlights without a designer or IT ticket every time it changes. This lets recognition run alongside brand culture and operational content without separate systems.
How does Pickcel decide which content plays first when multiple updates are scheduled?+
When multiple updates are scheduled for the same screen, Pickcel plays them in the sequence the dashboard sets rather than ranking them by importance automatically. Communications teams typically place time-critical items, like a same-day schedule change, ahead of longer-running content such as brand or culture messaging, so an urgent update gets seen first without pulling the rest out of rotation.
How far in advance can content be scheduled on Pickcel's displays?+
Scheduling isn't limited to same-day updates. Content can be queued days or weeks in advance and released automatically at its assigned time, so a planned announcement doesn't require anyone to return to the dashboard and trigger it manually when the date arrives. This lets a communications team prepare a batch of updates in one sitting instead of one at a time.
How does digital signage help maintain consistent brand culture messaging?+
For a company built around several distinct consumer brands, keeping one coherent internal culture depends on more than any single team's effort. Screens in shared spaces give every office the same messaging on values and recognition regardless of which product line or building an employee works in, closing a gap that email alone tends to leave for individual managers to fill inconsistently.
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