How Novo Nordisk Modernized HR and Compliance Communication with Pickcel
Novo Nordisk replaced scattered emails and static posters with Pickcel-powered digital signage across its India offices, driving stronger wellness participation and more timely compliance messaging.
Novo Nordisk, a global healthcare organization focused on diabetes care and chronic disease management, employs thousands of people across multiple offices in India. Critical HR and compliance updates were getting lost in crowded inboxes and static lobby posters, leaving wellness programs under-attended and messaging inconsistent from one office to the next. Pickcel deployed Android-powered tower kiosks in high-footfall lobbies and cafeterias, connected to a single cloud dashboard for dynamic scheduling of video, static, and ticker content with built-in tamper-prevention safeguards. Since deployment, Novo Nordisk has seen stronger participation in wellness initiatives, more timely delivery of compliance messaging, and more visible, consistent HR campaigns across its India offices.
Industry
Healthcare (diabetes care, chronic disease management)
Company size
Thousands of employees
Locations
Multiple offices across India
Hardware
Android-powered tower-type kiosks
Placement
Lobbies and cafeterias
Client
Novo Nordisk
HR Messages That Never Reached the Floor
Emails and static posters couldn't keep up with multi-office HR and compliance messaging.
Critical HR and compliance updates got buried
Before deploying Pickcel, Novo Nordisk's HR and communications teams relied on email and static posters to reach thousands of employees spread across multiple offices in India. Compliance reminders and wellness program notices routinely went unread, buried in overflowing inboxes or ignored on lobby walls that had displayed the same poster for weeks at a time. By the time a message finally cut through the clutter, the compliance deadline or wellness enrollment window it referred to had often already passed.
Wellness and HR campaigns lacked a consistent touchpoint
Wellness initiatives and HR campaigns suffered as a result. Employees had no consistent, visible touchpoint reminding them of screening drives, open enrollment windows, or policy updates, and participation in voluntary wellness programs lagged behind what a health-focused organization expects of its own workforce.
Messaging varied office to office
Each location managed its own printed notices and email reminders, producing an inconsistent brand voice and duplicated effort. HR and IT teams spent hours coordinating updates across sites, time that could have gone toward running the wellness and compliance programs those updates were meant to support. A single national campaign could take days to appear consistently everywhere, if it appeared consistently at all.
“By the time a message finally cut through the clutter, the compliance deadline or wellness enrollment window it referred to had often already passed.”
Centralized Digital Signage for Every Office
Novo Nordisk deployed Android-powered tower kiosks in lobbies and cafeterias, connected to one cloud dashboard for dynamic HR, wellness, and compliance content — with tamper-prevention safeguards built in.
Tower kiosks where employees already gather
Novo Nordisk turned to Pickcel's cloud-first digital signage software to give HR and compliance messaging a permanent, visible home in every office. The team installed Android-powered tower-type kiosks in lobbies and cafeterias, the two areas with the highest daily foot traffic, so compliance reminders and wellness content reached employees during moments they were already paying attention rather than only when they opened an inbox.
One cloud dashboard for every office
Every kiosk connects to a single centralized dashboard, so HR administrators can schedule dynamic content — videos, static graphics, and scrolling tickers — from one location and push it live across every office at once. A content update that once required printing and physically replacing a poster at each site now takes minutes, and the same wellness or compliance message appears in identical form at every office the same day it is approved.
Tamper-prevention and multi-format scheduling
Because the kiosks sit in open, high-traffic areas, Pickcel built in tamper-prevention safeguards and approval-based publishing controls, so only authorized HR and communications staff can change what appears on screen. The platform's multi-format support lets a single kiosk rotate between a wellness campaign video, a compliance reminder graphic, and a scrolling ticker of HR announcements, all from the same dashboard. Administrators can also check what is live — or push an urgent update — without being at a desk.
More Visible, More Consistent Internal Communication
Always-on visibility across every office lobby
Kiosks in lobbies and cafeterias gave wellness drives, compliance notices, and HR campaigns daily visibility email and static posters never achieved — without relying on quantified metrics Pickcel is not disclosing for this deployment.
Wellness program participation improved after Novo Nordisk moved compliance and HR messaging onto Pickcel's kiosks. Placed where employees naturally gather, the screens gave wellness drives and screening initiatives a level of daily visibility that email reminders and static posters had never achieved.
Because HR administrators can push an update to every office kiosk from one dashboard, time-sensitive notices, policy changes, and screening deadlines reach employees the same day they are scheduled, rather than waiting on the next print run or email digest.
Every location displays the same branded content in the same format, replacing a patchwork of office-specific posters and email threads with a single, centrally managed channel that HR can update directly — without waiting on IT or facilities support.
Pickcel is a cloud-based digital signage software platform trusted by 9,000+ businesses across 70+ countries, managing 150,000+ screens. Certified ISO 27001 and SOC 2 Type II. In healthcare, Pickcel also powers internal communication and facility signage for organizations such as Bridge Health, giving hospitals and healthcare employers a centralized way to manage compliance, wellness, and operational messaging across every location.
Frequently Asked Questions
How can digital signage improve visibility for HR and compliance messaging?+
Digital signage places HR and compliance messaging on screens in high-traffic areas like lobbies and cafeterias, where employees see it during their regular routine rather than only when they open an email. For Novo Nordisk, this gave compliance reminders and wellness notices a level of daily visibility that email and static posters could not match.
Can Pickcel display content in multiple regional languages across different offices?+
Yes. Since Pickcel plays whatever video, image, or ticker content an HR team uploads, each office can show messaging in the regional language its employees read most comfortably, rather than defaulting to a single language across every location. Different offices can run the same wellness or compliance campaign with locally translated graphics on the same schedule.
How long does it typically take to get a Pickcel kiosk live at a new office?+
A single Pickcel kiosk typically starts pulling live content from the central dashboard within a day of being unboxed and connected to the network, since content scheduling and approvals happen entirely in the cloud rather than through custom on-site setup. From there, the actual go-live date for a location usually depends more on how much HR and wellness content is ready to publish than on the hardware installation itself.
What security safeguards prevent tampering with digital signage content?+
Pickcel's kiosks use approval-based publishing controls, so only authorized HR and communications staff can change what appears on screen, combined with tamper-prevention safeguards that protect the hardware itself in open, high-traffic locations. Every content change is logged with a timestamp and the publishing user, giving Novo Nordisk's IT team an audit trail if a compliance question ever comes up about what was displayed and when.
Does Pickcel require Android tower kiosks specifically, or does it work with other hardware?+
No. Novo Nordisk's offices use Android-powered tower kiosks, but Pickcel's cloud dashboard also supports other display types, including standard smart TVs, media players, and Windows-based screens, so a company is not locked into one specific piece of hardware. The choice of kiosk, tablet, or screen typically comes down to the physical space and traffic pattern of a given location rather than a platform requirement.
Does HR staff need IT support or technical training to update content on Pickcel kiosks?+
No. Pickcel's dashboard is built for non-technical users: HR staff schedule and swap content through a standard web browser, without writing code or calling IT for routine updates like a new wellness graphic or an updated compliance deadline. IT typically stays involved for initial kiosk setup and network configuration, not for day-to-day content changes.
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